Abut HPdun
HPdun Story
Xinjiang Shute Industry & Trade Co., Ltd., established in 1998, is an integrated enterprise specializing in the design, development, production, sales, and service of specialized occupational protective clothing. In 2005, the company invested in a new production line with an annual output of 50,000 pieces (sets) of workwear. Equipped with advanced computer equipment and imported aircraft, the company holds the registered trademark "HPdun."
Company Profile
Xinjiang Shute Industry & Trade Co., Ltd.
Located at the zero kilometer mark of the Dushanzi-Duku Highway, it is the birthplace of China's oil industry and a major petrochemical hub in western China. The place's name originates from Dushan, a mountain range that stands alone in the vast Gobi Desert, unconnected to other mountains. In Uyghur and Kazakh, it is called "Maitaq" and "Maitao," meaning "Oil Mountain."
Xinjiang Shute Industry & Trade Co., Ltd. is located at 568 Shaoshan Road in Dushanzi City (directly opposite the north gate of Meilin Garden). Since its official establishment in 1998, the company has navigated 25 years of ups and downs. The company currently occupies 46 mu (approximately 16 acres), has a registered capital of 15 million yuan, and assets exceeding 40 million yuan. It boasts a 5,000-square-meter production workshop, three modern clothing production lines, and an annual production capacity of 300,000 sets (pieces) of garments. Utilizing a CAD-based automatic layout-assisted design system and equipped with a full suite of modern clothing production equipment, the company's clothing production is becoming increasingly standardized, streamlined, and streamlined.
In 2009, the company obtained ISO9001 quality, ISO14001 environment, and ISO45001 occupational health international management system certifications. The company has independently developed and holds 24 utility model patents. A National High-Tech Enterprise, it has been recognized twice in a row as one of Xinjiang's Top Ten Professional Apparel Brands and received the Quality and Integrity Company Excellence Award. The "Saike" brand was recognized as a Xinjiang Famous Trademark at the 13th Xinjiang Famous Trademark Awards. In 2022, the China Garment Association recognized it as one of China's Top 50 Professional Apparel Companies and one of China's Top Ten Functional Protective Clothing Companies. II. Product Information
The company's main products include anti-static clothing (anti-static raincoats, anti-static underwear, anti-static wool knitwear, and anti-static socks), flame-retardant clothing, fabric acid- and alkali-resistant chemical protective clothing, general protective clothing, sportswear, and professional attire. In recent years, we have also developed cultural and creative products such as lifestyle, technology, and stage costumes.
The company's products are divided into the following series:
1. Specialty Protective Clothing Series:
Mainly includes anti-static clothing (anti-static raincoats, anti-static underwear, anti-static and anti-static socks, etc.), flame-retardant clothing, and fabric acid- and alkali-resistant chemical protective clothing.
Main application areas: Flammable and explosive industries such as the petroleum, chemical, coal, gas stations, and liquefied petroleum gas stations.
2. Jacket Series:
Features of Jacket Products: Fabric: Breathable, waterproof, and windproof, with excellent stretch and water resistance. Film: Waterproof, windproof, and two-way breathable.
3. Sportswear Series:
Mainly includes: Spring and autumn student uniforms, and adult casual sportswear. Product Features: Comfortable, breathable, sweat-wicking, and abrasion-resistant fabrics, with stylish, well-fitting designs.
4. Professional Wear Series:
Mainly includes: executive professional wear, hotel-specific clothing, nurse uniforms, and professional apparel for various industries, including catering and tourism.
Product Features
All our products provide personal protection for the human body. We consider various factors, including color, fabric, style, shape, and coordination, to create a new professional image that is both meaningful and elegant.
Our protective clothing is designed to meet the safety needs of specialized industries. It is personal protective equipment (PPE) that protects workers from injuries, deaths, and occupational hazards during work. It is a crucial measure to safeguard their safety and health. The provision of protective clothing plays a crucial role in production safety supervision and management.
Brand Communication Strategy
1. Public Relations
The company prioritizes brand building. Through a carefully crafted brand image and robust promotional efforts, the Saike brand has established a strong position and credibility in the minds of consumers. Secondly, Schutte uses multiple promotional channels, integrating online and offline channels to expose more potential customers to Secco's brand products.
2. Internet Communication
We regularly release product information on platforms like Douyin and WeChat official accounts, allowing more users to learn about the company's new products and reach a wider audience.
3. Advertising Strategy
We utilize online and offline advertising. Online: We use television, major websites, Facebook, Tiktok, and other platforms for advertising. Offline: We print 5,000 product brochures and create product displays and posters for promotional purposes.
4. Events and Celebrations
We hold an annual meeting each year, inviting representatives from various sectors to organize a variety of activities to promote the brand's value. We also participate in the China Petroleum Equipment Exhibition, Asia-Europe Fashion Week, and large-scale cultural performances for promotional purposes.